AVENUE J owner, Joni Cato, loves to shop for unique gifts for friends and family, but found pricey boutiques and shopping malls frustrating. Her shop is an expression of her sense of fun, whimsy, and value. After 25 years as a flight attendant she has never lost her appreciation for customer care. Come visit AVENUE J and let Joni and her staff pamper you with their friendly, fun, superior customer service.